The Challenge

At ISH, every new landing page - whether for an ad campaign or a program launches - meant looping in an external development agency.

Each request took close to two weeks to go live.
Pages were often misaligned with the brand, performance was subpar, and conversions suffered. For the marketing team, it was a slow and inefficient process for something they needed to execute quickly and frequently.

Our Approach

We overhauled the entire landing page workflow.

Starting with a refreshed visual identity, we then rebuilt the system using a headless setup - Strapi CMS on the backend and a fast, optimized Next.js frontend.

The result?
The marketing team can now build, update, and publish landing pages independently in a matter of minutes. No developer involvement. No delays.

The Impact

- Google Ads Optimization Score improved from 4 to 8
- Page load times dropped to milliseconds
- Lighthouse performance scores are consistently high
- Turnaround time reduced from 2 weeks to under an hour, with no developer dependency.
- Full marketing autonomy with zero developer dependency

Now, ISH’s marketing team moves faster, launches smarter, and stays in full control.