Industry: Platform for DENTAL PRACTICES AND LABORATORIES
Services: Animated Product Video, Product Onboarding Tutorials, Podcast Editing.
The company offers a dental marketplace platform that connects dentists and dental labs. Through their online platform, professionals can access lab services, consulting-advisory services, and lab case management, fostering collaborations with other dentists and large practice groups.
Animated Product Video-
The client required a Product Demo Video highlighting Cayster's key features, aimed at effectively marketing the platform to the Dental Community.
Cayster's objective was clear: develop an animated product video that highlights the features, benefits, and unique selling points of their latest product. The goal was to convey complex information in a visually appealing and easy-to-understand manner while maintaining the brand's identity and messaging.
The key steps involved overall include:
Conceptualization and scriptwriting: The project kicked off with an intensive brainstorming session involving Cayster's team. The scriptwriting process followed, distilling intricate technical details into a concise and engaging narrative that would resonate with viewers.
Storyboarding: The next step is to visualize the narrative. Storyboarding laid out the visual way forward, providing a blueprint for animation.
Design & Animation: The design phase involved creating visually appealing characters, backgrounds, and assets that aligned with Cayster's brand aesthetics.
Voiceover: To enhance engagement, a professional voiceover artist was selected to narrate the script.
Finalization and Delivery: After multiple rounds of review and refinement, the final animated product video emerged. The project was then rendered in high-definition, ensuring the video's compatibility with various platforms and devices.
In response to the need for effective communication, Cayster, a forward-thinking company, embarked on a project to create engaging podcasts.
The aim was to leverage this content medium to connect with their audience, share industry insights, and strengthen their brand presence. The podcast had multiple episodes where multiple insights on Dentists and the industry were discussed such as where things are headed in the future, how technology is going to help dentists deliver better dentistry etc.
The key steps involved overall include:
Conceptualization and Planning: The video was curated and shot by the Cayster team themselves. The project began with a brainstorming session where the team defined the podcast format and estimated the episode duration.
Visual Approach: As per the discussion, we laid out the visual outline that would match the podcast. A clear-cut design was made maintaining consistent branding throughout all the podcast videos.
Product onboarding tutorials-
Cayster, a prominent player in the industry approached our team with a critical challenge. They wanted to ensure that their users could seamlessly navigate and utilize the platform. Our task was to develop detailed animated video tutorials covering essential processes, facilitating a user-friendly experience and maximizing the value Cayster's platform offered.
Complexity: Cayster's platform included a range of features, each important for the user's success. Molding this complexity into easily understandable steps was a significant challenge.
Engagement: Creating engaging tutorials that would capture the users' attention and ensure they retained the information was essential.
Consistency: Maintaining consistency across all the tutorials while accommodating the distinct aspects of each process required careful planning.
Comprehensive Analysis: We began by meticulously studying Cayster's platform, identifying the key processes that users needed to master.
Storyboarding: We crafted a detailed storyboard for each tutorial, outlining the flow of information and visual elements.
Visual Excellence: To enhance engagement, clear and intuitive graphics were designed to aid understanding.
Narration: Professional voiceover artists were employed to ensure clear and articulate narration, guiding users through each step with clarity.
Consistency and Precision: We maintained consistent branding, design elements, and tone throughout all tutorials.